Our Story

Creative director Dimitra Williams helps model tie a brown silk scarf on her head

At MIITRA, our purpose is simple: to empower your spirit through thoughtfully designed pieces and to promote strength, confidence and self-love with every product we offer. We create investment pieces at an attainable price point with timeless appeal because everyone deserves to wear their values with pride. Our aesthetic is clean, modern and minimal so our statement messages of positivity and hope always remain the focus.

Dimitra Williams founded MIITRA in March 2020 following a successful career as a sweater designer in New York. She created MIITRA as a way to utilize the themes, individuals and experiences that feed her personal creativity and artistry. MIITRA is her way of amplifying the positive representation of the Black community in the luxury design space.


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